Case study

Veblen Homes

A lead-generating site for a real estate wholesaler. Deals, trust, and a CRM behind the form.

Project 06

Client: Zaciah
Services: Website development · SEO · Lead generation

01 / Challenge
Zaciah had years in real estate wholesaling and a strong network, but an outdated site. He wanted investors and sellers to find him, understand the offer, and get in touch without a phone tag loop.
02 / Insight
Investors and sellers needed a trustworthy first impression, then a form that actually entered a CRM instead of disappearing into email.
Trust lineSeller pathInvestor path
Process reconstruction
Seller / investor fork
The first screen had to split two audiences immediately: people with a house to sell, and people looking for a deal.
- Sell
- Invest
- Contact
03 / System
We designed a clean, trustworthy layout, built it responsive, and wired a CMS so listings could change without a developer. Content, SEO, and lead forms sit on the pages that matter; a CRM keeps what comes in from going cold.
Process reconstruction
Lead pipeline
The site was only useful if the form landed in a CRM instead of an unread inbox.
- Site
- Form
- CRM
- Follow-up
04 / Execution
We designed a clean, trustworthy layout, built it responsive, and wired a CMS so listings could change without a developer. Content, SEO, and lead forms sit on the pages that matter; a CRM keeps what comes in from going cold.
Process reconstruction
Capture layout
A reconstructed wire of the conversion page: proof near the fold, form before the visitor has to hunt.
05 / Outcome
Within six months: a steady stream of leads, better search visibility, and a site Zaciah could update himself. New investors and sellers found the business online instead of only through existing contacts.