Case study
Veblen Homes
A lead-generating site for a real estate wholesaler — deals, trust, and a CRM behind the form.
- Client
- Zaciah
- Services
- Website development · SEO · Lead generation
01 / Challenge
Zaciah had years in real estate wholesaling and a strong network, but no site. He wanted investors and sellers to find him, understand the offer, and get in touch without a phone tag loop.
Veblen Homes starting frame
The first screen that had to carry the business case.
02 / Insight
Investors and sellers needed a trustworthy first impression, then a form that actually entered a CRM instead of disappearing into email.
Trust lineSeller pathInvestor pathProcess reconstruction
Seller / investor fork
The first screen had to split two audiences immediately: people with a house to sell, and people looking for a deal.
- Sell
- Invest
- Contact
03 / System
We designed a clean, trustworthy layout, built it responsive, and wired a CMS so listings could change without a developer. Content, SEO, and lead forms sit on the pages that matter; a CRM keeps what comes in from going cold.
Process reconstruction
Lead pipeline
The site was only useful if the form landed in a CRM instead of an unread inbox.
- Site
- Form
- CRM
- Follow-up
04 / Execution
We designed a clean, trustworthy layout, built it responsive, and wired a CMS so listings could change without a developer. Content, SEO, and lead forms sit on the pages that matter; a CRM keeps what comes in from going cold.
Process reconstruction
Capture layout
A reconstructed wire of the conversion page: proof near the fold, form before the visitor has to hunt.
05 / Outcome
Within six months: a steady stream of leads, better search visibility, and a site Zaciah could update himself. New investors and sellers found the business online instead of only through existing contacts.
Veblen Homes after launch
The finished system, held together as one experience.