spen studio

Case study

Cedar Rapids Kayaking

A passion project: an interactive kayaking guide built to demonstrate craft, not ship a client site.

Project 010
Cedar Rapids Kayaking website
Client
spen studio
Services
Website development · UI/UX · Graphic Design · Web Design
  1. 01 / Challenge

    Not every piece of work is a client brief. Cedar Rapids Kayaking was a place to play with HTML, CSS, JavaScript, and Bootstrap. The site was never meant to go live, but was built as if it might.

    Cedar Rapids Kayaking starting frame
  2. 02 / Insight

    The constraint was atmosphere: a river guide that felt as considered as the place itself, including an interactive map and editorial pacing.

    The river is the navPut-inRapidTake-out

    Process reconstruction

    The river is the nav

    The guide had to feel like the valley: routes first, then safety and the towns along the water.

    • Routes
    • Safety
    • Stops
  3. 03 / System

    We sketched the experience, then coded an interactive map of routes with informative pop-ups, animation, and content for safety and local attractions. Everything was built responsive, then tested and tightened for speed.

    PUT-INRAPIDTAKE-OUT

    Process reconstruction

    Route map

    Interactive pins, pop-ups, and editorial pages were treated as one river instead of a stack of articles.

    • Map
    • Pop-ups
    • Safety copy
    • Local stops
  4. 04 / Execution

    We sketched the experience, then coded an interactive map of routes with informative pop-ups, animation, and content for safety and local attractions. Everything was built responsive, then tested and tightened for speed.

    Guide interface wire

    Process reconstruction

    Guide interface wire

    A reconstructed layout of the map: the water as structure, content attached to place.

  5. 05 / Outcome

    A portfolio piece that shows what happens when craft is the only constraint: interaction, atmosphere, and a complete guide for a river that exists on the screen as clearly as it does in the valley.

    Cedar Rapids Kayaking after launch